Cinematographer/Editor

Student Affairs Communications & Marketing

James Madison University

August 2024 - Present

Produce and manage multimedia content to enhance university branding and audience engagement.
Oversee media library organization, ensuring accessibility for marketing and communications.
Collaborate cross-functionally with university departments to develop visually compelling storytelling projects.

Marketing

Suitcase of Memories

August 2024 - December 2024

Developed and executed a strategic social media content plan using Hootsuite, optimizing engagement and brand visibility.
Analyzed audience behavior, industry trends, and competitor performance to refine content strategy and drive growth.
Tracked key performance metrics and delivered data-driven reports with actionable insights for continuous improvement.

Bouquets & Bustles

August 2024 - December 2024

Collaborated with a team to develop a Strategic Social Media Marketing Plan for Bouquets & Bustles, aligning strategies with business goals.
Created a detailed SMMP report with data-driven insights, audience analysis, and platform-specific engagement strategies.
Designed 25 high-impact social media assets and implemented a 12-month content calendar for consistent brand messaging.

Chick-Fil-A

August 2024 - December 2024

Conducted advanced consumer data analysis in R Studio, using statistical modeling to inform strategic marketing decisions.
Designed and analyzed a Qualtrics survey to gather insights on consumer behavior and product potential.
Delivered a data-driven Power BI presentation with interactive visualizations and strategic recommendations.

SSE Advertising

The Linz Shop

August 2024 - October 2024

Conducted in-depth research on The Linz Shop’s products, target audience, and objectives to inform strategic recommendations.
Developed owned and paid media strategies, optimizing digital channels to enhance engagement and maximize ROI.
Created a detailed media plan with KPIs and presented a polished 8-minute pitch, showcasing analytical and creative expertise.

Donny's Donuts & Breakfast

August 2024 - September 2024

Co-wrote, produced, and recorded engaging content for Donny's Donuts & Breakfast, tailored to its target audience.
Developed a comprehensive content strategy, integrating diverse media formats to enhance brand messaging.
Simulated content promotion and refinement using data-driven insights to align with marketing objectives.

Solis Advertising

Rockingham County Education Foundation (REFI)

January 2024 - May 2024

Designed and implemented a comprehensive marketing campaign to elevate brand awareness and engagement.
Conducted market research to tailor messaging to key demographics and optimize digital ad performance.
Developed strategic PR initiatives, digital marketing plans, and content for cross-platform distribution.

EHS Productions

Harvest Table

January 2024 - May 2024

Collaborated on a 2–3 minute promotional video proposal for Harvest Table, targeting key stakeholders.
Managed scheduling and budgeting ($40K–$60K), ensuring timely and resource-efficient project execution.
Developed production materials, including a creative brief, script, storyboards, and scene breakdowns, for client presentation.

DTX

August 2023 - December 2023

Collaborated with a multidisciplinary team to develop a comprehensive business plan integrating management, finance, operations, and marketing.
Conducted market research and created a detailed marketing strategy to drive business growth and profitability.
Presented the final plan to faculty and peers, demonstrating strategic thinking, communication, and teamwork skills.

Portfolio Website

January 2023 - May 2023

Designed, developed, and maintained a personal portfolio website using HTML, showcasing projects and professional experience.
Implemented responsive design principles to ensure a seamless user experience across devices.
Optimized site performance, accessibility, and functionality through clean, efficient coding practices.