Marketing
Marketing Projects
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​​Developed and executed a strategic social media content plan using Hootsuite, optimizing engagement and brand visibility.
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Analyzed audience behavior, industry trends, and competitor performance to refine content strategy and drive growth.
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Tracked key performance metrics and delivered data-driven reports with actionable insights for continuous improvement.
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Collaborated with a team to develop a Strategic Social Media Marketing Plan for Bouquets & Bustles, aligning strategies with business goals.
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Created a detailed SMMP report with data-driven insights, audience analysis, and platform-specific engagement strategies.
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Designed 25 high-impact social media assets and implemented a 12-month content calendar for consistent brand messaging.
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Conducted in-depth research on The Linz Shop’s products, target audience, and objectives to inform strategic recommendations.
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Developed owned and paid media strategies, optimizing digital channels to enhance engagement and maximize ROI.
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Created a detailed media plan with KPIs and presented a polished 8-minute pitch, showcasing analytical and creative expertise.
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​Conducted advanced consumer data analysis in R Studio, using statistical modeling to inform strategic marketing decisions.
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Designed and analyzed a Qualtrics survey to gather insights on consumer behavior and product potential.
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Delivered a data-driven Power BI presentation with interactive visualizations and strategic recommendations.
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Co-wrote, produced, and recorded engaging content for Donny's Donuts & Breakfast, tailored to its target audience.
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Developed a comprehensive content strategy, integrating diverse media formats to enhance brand messaging.
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Simulated content promotion and refinement using data-driven insights to align with marketing objectives.
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Designed, developed, and maintained a personal portfolio website using HTML, showcasing projects and professional experience.
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Implemented responsive design principles to ensure a seamless user experience across devices.
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Optimized site performance, accessibility, and functionality through clean, efficient coding practices.
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Collaborated on a 2–3 minute promotional video proposal for Harvest Table, targeting key stakeholders.
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Managed scheduling and budgeting ($40K–$60K), ensuring timely and resource-efficient project execution.
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Developed production materials, including a creative brief, script, storyboards, and scene breakdowns, for client presentation.
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Designed and implemented a comprehensive marketing campaign to elevate brand awareness and engagement.
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Conducted market research to tailor messaging to key demographics and optimize digital ad performance.
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Developed strategic PR initiatives, digital marketing plans, and content for cross-platform distribution.
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Collaborated with a multidisciplinary team to develop a comprehensive business plan integrating management, finance, operations, and marketing.
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Conducted market research and created a detailed marketing strategy to drive business growth and profitability.
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Presented the final plan to faculty and peers, demonstrating strategic thinking, communication, and teamwork skills.